EPI s.r.l. - WE CREATE THE IDEAL HOME FOR EACH FAN

EPI is a “brick and click” enterprise that manages the official physical and online stores for top Italian football clubs and other prominent international brands, as well as the football retail brand thepitchfootball.com

Established in 1996, EPI Merchandising started to operate in mail-order of sport merchandising. From Formula 1 to football, in 2002 EPI extended its dimension by using internet technology, in order to create and manage virtual shops, with a 360 degrees management of the entire sales process: from purchase planning to stock and store management, from product personalization to marketing and delivery to the end consumer.

EPI aims to increase the value of the best sport brands through online and retail stores. Then, it aims to reach the widest customers/fans target in the world, by an efficient and integrated service. Customer engagement and continuous offer improvement are very important features in the full project.

A new web platform has been released for powering store.atalanta.com in November 2021: an updated solution for a fully performing website to meet at best the users needs.

In April 2023, EPI is acquired by Fanatics that will rebrand it and launch Fanatics Italy, further cementing Fanatics’ presence within the Italian market and laying the groundwork for future growth.